XTerra Fitness has a rich history that began with the inception of the XTERRA off-road triathlon series in 1996. Initially called AquaTerra, the first event was held in Maui, Hawaii, and combined swimming, mountain biking, and trail running. This innovative concept emerged from a casual conversation among event organizers after a muddy race, leading to the creation of a unique triathlon format that embraced the spirit of adventure and camaraderie.
As XTERRA gained popularity, it expanded beyond Maui, establishing over 100 events in 33 countries. The brand became synonymous with off-road racing and attracted elite athletes from various sports backgrounds. In parallel, XTerra Fitness emerged as a leading global brand for cardio fitness equipment, focusing on making fitness accessible to everyone. Based in Jonesboro, Arkansas, XTerra Fitness offers a wide range of durable and high-quality fitness machines designed for both beginners and competitive athletes. Today, the brand continues to inspire individuals to pursue their fitness goals while celebrating the adventurous spirit that started it all.