Stamina Products Inc. was founded on June 1, 1987, by Barry Laurie and Kevin Gerschefske in Springfield, Missouri. The company emerged from a shared passion for fitness and a desire to create innovative exercise equipment. Initially, Stamina focused on distributing in-home fitness products, quickly gaining recognition for items like the AeroPilates reformers and the American Gladiator Home Gym.
Despite facing significant challenges, including competition from international manufacturers and financial difficulties, Stamina persevered. A pivotal moment came in 1997 with the successful launch of AeroPilates on QVC, which significantly boosted their visibility and sales. Over the years, Stamina has expanded its product line to include a variety of fitness equipment, catering to both home users and boutique studios. Today, the brand is known for its commitment to quality and affordability, making fitness accessible to a broader audience while maintaining strong partnerships with various retailers and fitness personalities.