Founded in 1975 by Edward Pauls in Chaska, Minnesota, NordicTrack began as a small venture focused on creating innovative fitness equipment. The concept originated when Pauls, an avid cross-country skier, sought a way to train indoors during harsh winter conditions. He designed the original NordicTrack ski machine, which quickly gained popularity among fitness enthusiasts and athletes.
In the 1980s, NordicTrack expanded its product line to include treadmills and other exercise equipment, capitalizing on the growing fitness trend. The brand became synonymous with home fitness, and by 1986, it was sold to CML Corporation, which further propelled its growth through retail expansion and marketing innovations.
However, by the late 1990s, NordicTrack faced challenges due to market saturation and competition, leading to bankruptcy in 1998. The brand was subsequently acquired by Icon Health & Fitness. Today, NordicTrack is recognized as a leader in the fitness industry, continually innovating with advanced technology and a diverse range of exercise equipment.