Ergatta was founded in 2018 by Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan, aiming to revolutionize home fitness through gamification. Recognizing a gap in the market for fitness enthusiasts who dislike traditional exercise classes, the founders conducted extensive research to create an engaging rowing machine experience. The Ergatta Rower, launched in March 2020, combines competitive gaming with full-body workouts, allowing users to race against others and track their progress in a fun way.
Manufactured from sustainably sourced cherry wood in the U.S., Ergatta’s rowers emphasize both aesthetics and performance. The company quickly gained popularity, especially during the pandemic, achieving impressive monthly revenues. With a focus on community and user engagement, Ergatta has established itself as a leader in the connected fitness space, offering a subscription model that continuously updates its software based on user feedback. Today, Ergatta is recognized for its innovative approach to making fitness accessible and enjoyable for everyone.