Bowflex, a renowned brand in the fitness industry, was founded in 1986 by Tessema Dosho Shifferaw, an Ethiopian engineering student. The original product, the BowFlex 2000X, revolutionized home fitness by utilizing polymer rods for resistance instead of traditional weights. This innovative approach quickly gained popularity, leading to significant sales growth.
In 1993, Bowflex of America merged with Stratford Software Corporation and rebranded as Bowflex, Inc. Over the years, the company expanded its product line and acquired several well-known fitness brands, including Nautilus and Schwinn. By the late 1990s and early 2000s, Bowflex became a household name through effective direct marketing campaigns.
Despite facing challenges, including a recent Chapter 11 bankruptcy filing in March 2024, Bowflex continues to be recognized for its commitment to home fitness solutions. The brand remains synonymous with quality and innovation in the fitness equipment market.