Founded in 1909, BH Fitness, originally known as Beistegui Hermanos, began its journey in Eibar, Spain, as a manufacturer of firearms. Following World War I, the company pivoted to bicycle production, capitalizing on the burgeoning demand for affordable transportation. By the late 1960s, BH Fitness expanded into the fitness equipment market, launching innovative products like the exercise bike and the Vibrocycle.
Over the decades, BH Fitness has achieved numerous milestones, including being the first European company to integrate electronic monitors into fitness equipment. The brand has grown significantly, establishing factories in Mexico and Portugal and expanding its presence in over 120 countries. Today, BH Fitness is recognized for its commitment to quality and innovation in both cycling and fitness equipment, maintaining a legacy of excellence that continues to inspire athletes and fitness enthusiasts worldwide.