Assault Fitness was founded in 2004, specializing in high-performance cardio equipment designed for elite athletes and fitness enthusiasts. The brand quickly gained recognition for its innovative products, including the AssaultBike, AssaultRower, and AssaultRunner, which are celebrated for their durability and effectiveness in high-intensity interval training (HIIT).
Originally developed to meet the demands of CrossFit athletes, Assault Fitness has become a staple in gyms and training facilities worldwide, with its equipment utilized by professional sports organizations and the U.S. military. In 2024, Assault Fitness was acquired by FitLab, further expanding its reach and distribution capabilities. With a commitment to quality and performance, Assault Fitness continues to foster a passionate community across 73 countries, making it a leader in the fitness industry.